Brand Philosophy

Brand Philosophy

Choi Fung is the first personal care and skincare manufacturing facility in Hong Kong to be accredited by SGS for GMP and certified for ISO 9001 and ISO 22716:2007. Since its establishment in 1995, it has built a strong reputation and owns multiple well-known in-house brands, including Joseristine and JimmBENNY. The company currently operates 32 retail stores.

Our Products

Choi Fung's in-house products have gained widespread popularity among consumers. Our flagship series covers a wide range of types, including the H2O Hydrating Series, which accompanies young individuals in their growth journey. We also offer patented products that combine scientific research and innovation, such as the C60 Infinite Series and Time Reverse Rejuvenating Essence. Additionally, our White Musk series has gained immense popularity among customers.

Our Mission

To provide the public with the most cost-effective and superior quality products, Choi Fung has been personally involved in every step, from raw material procurement and product development to quality control, packaging, and sales. Our guiding principle is "Quality as our benchmark, service from the heart." In addition, we constantly innovate and optimize to ensure that our products meet the needs of the community. In recent years, environmental conservation has also become one of our missions. Not only do our products feature natural ingredients and gentle formulations, but we also actively participate in various environmental initiatives, including the iRecycle campaign, to contribute our part to the well-being of the planet.